Monday, October 18, 2010

Visit to Gallery leads to Attractive Website

I first saw Marsha Rafter's work in a gallery in Auburn, California. I was intrigued by her technique, and afterwards visited her website,

It's important for artists to understand this increasingly common  scenario...  people today often visit the artist's site after seeing his or her work, to learn more about the artist.  The website provides a way for the artist to build a stronger connection with the visitor, leading to future sales.

The home page shows the artist at work, along with several good-sized thumbnails of her work with links to the gallery pages.

Clear and simply navigation choices on the left side of the page lead to information about the artist, her process, gallery pages, events, representation and ordering information.

The site's bold color is eye-catching and works well with the artist's mosaic creation, and the pictures of the artist give the site a personal feel.  

More importantly, the information on the site - the artist's background, technique, and other places to see her work - were exactly what I was looking for.

Congratulations Martha on an effective website.

No comments:

Post a Comment