Refreshing a Website without a Redesign

www.leemiddleman.com

Ceramic artist Lee Middleman was generally happy with his site, although it was looking just a bit dated.

The solution, rather than a complete redesign, was to revamp the site. The designers updated the color palette, going from a brown background to grey. The typefaces were also replaced with more contemporary choices. The site was made responsive to take advantage of larger displays, and also display correctly on small mobile devices.

The biggest change occurred behind the scenes: the old, proprietary content management system was replaced with WordPress, making it easier for Lee to update the site.